Introduction If you haven’t developed a data backup and disaster recovery plan, now is the time to do so. As we’ve seen in recent years, natural disasters like Hurricane Harvey, tornadoes in Oklahoma, earthquakes in Mexico City and more have left businesses without access to critical information. These events can be devastating—but they don’t have…
Your data is your business. You use data to develop marketing strategies, make inferences, manage customer relationships, and much more. For this reason, it is crucial to have backups of your data that are easily accessible in the event of a disaster or emergency. Losing this information can be harmful to the health of your…
Email marketing is a great way for businesses to gather new leads and inform their current customers about new updates. For this to be done successfully, businesses must make sure their emails are relevant and they are reaching the right people at the right time. A great way to ensure this is to implement a…
One of the most important aspects in business today is having and collecting accurate customer data. This data can help a business better understand their audience to make predictions about how to effectively reach them and what channel to reach them through. However, it is important that the business is practicing good data generating habits…
Have you ever lost a pair of keys before? Or blown a tire out while driving? Maybe you carry a spare charger with you in the unfortunate event your phone dies. The key theme in all these examples is having a backup plan in place in case things don’t go as planned. If having a…
Dashboards are a type of business intelligence tool that allows a business to monitor and track their key performance indicators (KPIs). KPIs on the dashboard are particularly useful in making informed decisions and strategies. Below are a few different examples of dashboards in real-life business situations. Marketing insights There is a significant amount of data…
Business intelligence (BI) tools used to be prohibitively expensive because they required hiring specialists to analyze business data. This is why only large companies could afford them in the past and why small- and medium-sized businesses (SMBs) were hesitant to implement them. But times have changed. SMBs now have access to a vast range of…
It usually takes a substantial amount of human and technological resources to manage a company’s entire IT system. This can be a challenge for many small- to medium-sized businesses (SMBs), as they tend to have limited resources. So if you want to ensure that your SMB’s IT assets are performing optimally, it’s crucial to conduct…
Power outages are a major inconvenience to businesses. Even a few hours without electricity can lead to thousands of dollars in lost productivity and revenue. Fortunately, there’s something businesses like yours can do to reduce the effects of power outages, and that’s using an uninterrupted power supply (UPS) for your computers and networking equipment. Read…
Business technology is constantly changing — and if you don’t keep up with innovations in business IT, you could end up being left behind by your competitors. And gaining a competitive edge is just one of the many reasons why you should upgrade your business IT now — here are four others. Better efficiency Implementing…
