The key to finding competitive advantage is by embracing innovation. So no matter how trivial or whimsical a technological development may seem, you’ll want to keep an open mind about what it can do for you. But for a small company, what does “embracing innovation” actually entail? Read on to learn more. Be an early…
A solid marketing strategy can make a business profitable. Unfortunately, in the past, not all small businesses were able to spend a huge amount of their budget on marketing. With marketing automation becoming more and more accessible to small enterprises, that has changed. Here are marketing automation benefits your small business should leverage. Inbound lead…
Incorporating technology into business operations can be challenging given its complexity and constantly evolving nature. Many companies simply can’t keep up — this is why many of them are turning to managed IT services providers (MSPs) to handle their tech needs. MSPs defined MSPs are companies composed of specialists from various IT fields. They deliver…
Modern technology changes rapidly, but not all businesses can match its pace. When it comes to disaster recovery (DR), we see business owners clinging to ideas that no longer apply. It’s high time you learn the truth about the following DR myths, so you can stop believing them. Myth 1: Tape backups are the best…
“Don’t judge a book by its cover,” the cliche goes. But in marketing, looks /do/ matter. Take, for example, your website. It is often the first opportunity to make a good impression on customers and potential customers. You don’t want to squander that opportunity just because your site’s looks aren’t up to par. Here’s how…
Much like how we’re turned off by professionals who look disheveled, we leave websites that look ugly and messy. Follow our tips to get your website cleaned up nicely and make it ready to convert customers. Make a statement with professional photographs Before site visitors read what’s on your website, they assess it by checking…
To make it through the heightened economic uncertainty brought about by the COVID-19 pandemic, businesses are protecting their cash flows and focusing on their core competencies. Managed IT services providers (MSPs) are lending a hand, too — by empowering remote teams and helping small businesses leverage technology to keep operating despite the myriad challenges. Here’s…
Do you know why some small- to medium-sized businesses (SMBs) succeed while others fail during the first five years of operation? Poor leadership is one reason, the lack of capital is another. Another big reason is they didn’t prepare for major disruptions, such as natural disasters and cyberattacks, that can bring their business to a…
As the coronavirus disease continues to spread all over the world, more and more businesses are faced with a difficult decision: find a way to adapt to the current situation or close their doors forever. Here are some tips to help your business adjust to the challenges of the pandemic and stay afloat during these…
